Willow & Co | Strategy + Soul
MEET THE FOUNDER
Your business’s favourite truth-teller.
I don’t like button-ups.
And I don’t do performative busy.
And I definitely don’t do the "sales above all" mentality.
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What I do is see the patterns you miss — the tiny fractures in your systems that are quietly draining your focus, your energy, and your ability to breathe and fantasize inside your own business.
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And I don’t just stop at naming the problem. I walk you through the maze, flashlight in hand, until the path out feels obvious again.
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Seven years in project management and operations gave me the structure.
A lifetime of curveballs, reinventions, and “well, that wasn’t in the plan” moments gave me the curiosity.
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Now I build systems that make sense and feel good — equal parts logic and intuition, spreadsheets and serendipity.
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Whether it’s rebuilding your client experience, re-architecting a cluttered backend, or simply figuring out why your
workflow stopped flowing — my work sits at the intersection of integrity and integrative curiosity.
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If you’re looking for someone who will tell you the truth, build the fix, and make you laugh while we do it — welcome to Willow & Co.
Liva
​I'm
Look, I get it.
I know what it’s like to white-knuckle your business — to carry every role, patch every leak, and keep smiling like you’re not secretly running on fumes. (been there, done that)
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Here’s the thing nobody likes to say out loud: you can’t build an empire from burnout.
You could prop it up for a while, sure.
But eventually, the cracks win.
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When you hand me the reins, you’re not just “outsourcing tasks.” You’re stripping out the weak links, building foundations that actually hold, and creating systems that don’t need you to babysit them.
That’s the moment the real CEO version of you finally shows up — and stays.
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I’m not here to fill air with pretty words. My genius is in watching curiously, connecting dots you didn’t know existed, and dropping the kind of lightning-bolt insight that changes your whole next move.
LÄ«va's strategic approach has been instrumental in growing my business.
What sets LÄ«va apart is her warm and friendly demeanor, coupled with her reliability, organizational skills, time management, and self-starting attitude. She consistently goes above and beyond, providing critical support that has become indispensable to my operations.
